EXERCISEGUIDE.COM

Last Updated: February 11, 2026

This is the Privacy Policy of Bio Fit Health & Wellness, LLC, doing business as Exercise Guide (d/b/a Exercise Guide) (hereafter referred to as “us,” “we,” “our,” or the “Company”). This Privacy Policy describes how your personal information is collected, used, and shared when you use the ExerciseGuide website (exerciseguide.com), the ExerciseGuide mobile application for iOS and Android (the “App”), and any related services, features, or content (together, the “Services”).

By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Services.

We may modify this Privacy Policy from time to time. We will make reasonable efforts to notify registered users of material changes via email or through a notice on the Services. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy on a prospective basis.

1. Personal Information We Collect

1.1 Information You Provide to Us

Account Registration Information

When you create an account, you must provide your email address and password. You may also create a username, upload a profile photo or avatar, and provide additional profile information for use in community features, forums, and comments.

Payment Information

If you purchase a paid membership or other paid content, you must provide valid payment information. Payment card information is collected and processed directly by our third-party payment processors (such as Stripe or the applicable App Store payment system) and is not received or stored by us. We may receive and retain limited information about the transaction, such as the name associated with your payment method, transaction amount, and date.

App Store Account Information

If you access the Services through the App, your purchase and subscription information may be processed by Apple (App Store) or Google (Google Play Store) according to their respective privacy policies. We may receive limited information from these platforms to confirm your subscription status.

User Generated Content

If you post comments, participate in forums, submit reviews, or interact with community features, the content you submit and any associated information (such as your username and profile photo) will be collected and may be publicly visible to other users of the Services.

Communications

If you contact us for customer support, participate in surveys, contests, or special offers, or otherwise communicate with us, we may collect the information you provide in those communications.

1.2 Information Collected Automatically

Each time you access the Services, whether through the website or the App, we automatically collect certain information about your device and your interaction with the Services. This may include:

(a) Device information, such as your device type, operating system and version, unique device identifiers, and mobile network information; (b) Usage information, such as pages or screens viewed, content accessed, features used, time spent on pages, and navigation paths; (c) Your IP address, approximate geographic location, browser type, and Internet service provider (ISP); (d) Referring/exit pages, date/time stamps, and related metadata; and (e) Information collected through cookies, pixel tags, web beacons, and similar tracking technologies.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including analytics providers, advertising networks, and social media platforms, which we may combine with other information we collect about you.

2. How We Use Your Information

We may use the information collected about you to:

(a) Provide, operate, maintain, and improve the Services, including delivering content, processing transactions, and managing your account and membership; (b) Personalize your experience, including recommending content, exercises, workout programs, and other features based on your usage and preferences; (c) Send you transactional communications, including account confirmations, billing notifications, membership updates, and customer support responses; (d) Send you marketing and promotional communications about new content, features, programs, and offers (subject to your preferences and opt-out rights); (e) Analyze usage trends and measure the effectiveness of our content and features for troubleshooting and improvements; (f) Detect, prevent, and address fraud, security issues, and technical problems; (g) Enforce our Terms of Service and other legal rights; (h) Comply with applicable laws, regulations, and legal processes; and (i) For any other purpose with your consent.

3. Cookies and Tracking Technologies

We and our third-party partners use cookies, pixel tags, web beacons, and similar technologies to collect information about your use of the Services. Cookies are small data files stored on your device that help us improve the Services, personalize your experience, and analyze usage patterns.

Types of Cookies We Use

(a) Essential cookies: Required for the Services to function properly, such as maintaining your login session and processing transactions. (b) Analytics cookies: Help us understand how users interact with the Services, which pages are most visited, and how we can improve performance. (c) Advertising and tracking cookies: Used by us and third-party advertising partners to deliver relevant advertisements and measure the effectiveness of advertising campaigns.

Your Cookie Choices

Most web browsers allow you to manage your cookie preferences through browser settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of the Services. For mobile devices, you can manage tracking preferences through your device settings.

4. Disclosures to Third Parties

We may disclose your information to the following categories of third parties:

Authorized Service Providers

We share your information with authorized service providers involved in operating the Services, including website and app hosting providers, payment processors, email service providers, analytics companies, customer support tools, and content delivery networks. These providers are contractually obligated to use your information only as necessary to provide services to us and in accordance with this Privacy Policy.

Affiliate Partners

The Services may contain affiliate links to third-party products and services. When you click on an affiliate link, the third-party may collect information about you in accordance with their own privacy policy. We do not control the privacy practices of third-party affiliate partners. We encourage you to review the privacy policies of any third-party websites you visit through affiliate links on the Services.

Analytics and Advertising Partners

We may share information with analytics providers (such as Google Analytics) and advertising partners to help us understand usage patterns, measure the performance of our content and advertising, and deliver relevant advertising. This information may include device identifiers, IP addresses, and usage data.

Legal Situations

We may disclose your information when we have a good faith belief that disclosure is required by or in response to a search warrant, subpoena, court order, or similar request from a law enforcement or other government agency, or when we believe disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others.

Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity or successor. We will make reasonable efforts to notify you of any such transfer that materially affects the use of your personal information.

Aggregated and De-Identified Information

We may publicly disclose aggregated or de-identified user statistics and other information that cannot reasonably be used to identify you.

5. Emails and Communications

Transactional Emails

When you create an account or make a purchase, we may send you transactional emails, including welcome emails, purchase confirmations, membership renewal notices, and account status updates. You may not opt out of transactional emails as they are necessary for the operation of your account.

Marketing Emails

Depending on your preferences, we may send you marketing and promotional emails about new content, features, programs, and offers. You may opt out of marketing emails at any time by following the unsubscribe instructions in the email or by adjusting your account settings. Please note that opting out of marketing emails will not affect transactional or account-related communications.

Push Notifications

If you use the App, we may send you push notifications about new content, features, or other updates. You can manage your push notification preferences through your device settings or the App settings at any time.

6. Your Privacy Rights

All Users

You may change your account information, update your communication preferences, or close your account at any time by logging into your account and adjusting your account settings, or by contacting us at info@exerciseguide.com. If you close your account or request that we delete it, you may lose access to content and features associated with your membership. When you close your account, we may retain certain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, or where we have a legitimate business interest in doing so.

6.1 California Users (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Your California Privacy Rights

(a) Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we have shared your information. (b) Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions. (c) Right to Correct: You have the right to request correction of inaccurate personal information. (d) Right to Opt Out of Sale or Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information, as those terms are defined under California law. We do not sell your personal information for monetary consideration. If our use of cookies or similar technologies constitutes “sharing” under California law, you may opt out by adjusting your cookie preferences. (e) Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information beyond what is necessary to provide the Services. (f) Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights

To exercise your rights, please log into your account and use the available account management tools, or contact us at info@exerciseguide.com. You may submit a verifiable consumer request, and we will verify your identity before processing your request. We will respond to verifiable requests within forty-five (45) days, or notify you if an extension is required.

Authorized Agents

You may designate an authorized agent to submit a privacy request on your behalf. If you use an authorized agent, we may require: (a) proof that the agent has been authorized by you, such as a signed written authorization or power of attorney; and (b) verification of your own identity. We may deny a request from an agent who cannot provide sufficient proof of authorization.

6.2 Other U.S. State Privacy Rights

Residents of certain other states, including Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws, may have similar rights to access, delete, correct, and opt out of certain processing of their personal information. To exercise any applicable rights, please contact us at info@exerciseguide.com.

6.3 Nevada Users

Nevada residents have the right to opt out of the sale of certain “covered information” collected by operators of websites or online services. We currently do not sell covered information as defined by Nevada law, and we do not have plans to do so.

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

Data Breach Notification

In the event of a data breach that affects your personal information, we will notify affected users via email and through a notice on the Services within a commercially reasonable timeframe, and in any event within the timeframes required by applicable law. Such notification will describe the nature of the breach and the steps we are taking in response, and will provide guidance on measures you can take to protect yourself.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Services. We may also retain your information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes. When your information is no longer needed for these purposes, we will delete or de-identify it in accordance with our data retention practices.

9. Children’s Privacy

The Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or legal guardian who has discovered that your child has provided personal information through the Services without your consent, please contact us at info@exerciseguide.com so that we can take steps to remove the information and terminate the child’s account. Users between the ages of 13 and 18 may only use the Services with the consent and supervision of a parent or legal guardian, consistent with our Terms of Service.

10. Third-Party Links and Services

The Services may contain links to third-party websites, products, and services, including affiliate links. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. The inclusion of any link on the Services does not imply our endorsement of the linked site or service.

If you access the Services through the App, your use is also subject to the privacy policies of the Apple App Store or Google Play Store, as applicable.

11. Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals. Because there is no common understanding of how to interpret DNT signals, the Services do not currently respond to browser DNT signals. You can manage your tracking preferences through your browser cookie settings and, for mobile devices, through your device privacy settings.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. We will post the updated Privacy Policy on the Services and update the “Last Updated” date at the top. For material changes, we will make reasonable efforts to notify registered users via email or through a prominent notice on the Services. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy, your personal information, or would like to exercise any of your privacy rights, please contact us:

Bio Fit Health & Wellness LLC (d/b/a Exercise Guide)

Email: info@exerciseguide.com

Website: exerciseguide.com